The Pizza Company Thailland

We had a very interesting case in the franchising class on the pizza company thailand. PPCL is the company which runs this pizza business.

They used to be the franching partners of the Pizza Hut for 20 years when suddenly when Pepsi separated its restaurant business with 3 companies- KFC, Pizza hut and Taco bell formed a new company- Tricon and they pressurised PPCL to include a non-compete agreement to renew the franchise.

PPCI rejected the clause and started a new company on their own. As a part of the fireflighting exsercise which was constituted to form a new company when Pepsi ditched PPCL, a core team was instituted which has these resources:

The Minor Group HR manager
The general manager of the Burger King and Chicken Treat which were other businesses of Minor Group
The operations director for Pizza Hut Franschise
A purchasing/supply chain manager to ensure on time nation wide delivery
A research and development manager
Training Manager
MIS and accounting managers to ensure that the new concept contributed to economic profit
Development and Equipment representatives
The marketing manager

I have created this post to show that with people anything could be done. They formed the new company and it's up and running.

The link is to the company. It's a war out there and the fighters survive.